Echo has been one of the most successful voice assistants out there in the market. While there are voice assistants which came and went by, it has been reported that 22% of echo users make use of voice payment systems. This is indeed a huge number considering the options nowadays and adoption rates decline. Now, Amazon is introducing new kinds of products. Amazon is giving away its voice assistant licenses which have led to 3rd parties developing Alexa based systems. We will read more about them in this article.