A lot of pop-up shops do make money, especially in seasonal periods such as Christmas and summer. However, there are a lot of other advantaged of pop-up shops too, including:
– They’re great for PR
If you’re looking to improve the profile of your business, then a pop-up shop can do just that. It can help you to reach more potential customers and make them aware of your shop if you have a permanent location or operate online.
– They’re cheap
Often the spaces available for pop up shops are cheap and in good locations.
If you’re really looking to make money from a pop-up shop then its best to make your shop look professional to draw in customers. In the past, I’ve rented branded exhibition trailers for my pop-up shops. I find exhibition trailer hire takes my pop-up shops to the next level and helps them to garner more attention, especially at fairs and expos.