These are tips through which you can easily promote your business on any social media platform:-
1. Be an active participant on that platform:- Your task is not only post on your social media account. You should have to involve and engage with customers to get the better attraction.
2. Publish awesome, unique, and relevant from your account.
3. Take participate in the most popular conversation to know more people about your business.
4. Follow other people, brand, and influencers to get follow back.
5. Try to stick with one brand theme.
6. Use hashtag according to your niche to increase the visibility of your post.
You can automate these things with the help of marketing agency who deal with it. You can also use tools to buy Instagram likes and automate all activity of your account.